The lockdown brought a massive spike in influencer content and better transparency of the companies' sustainability mission. This campaign was to get the brand to flourish through its aesthetic appeal on video and bring sustainability into the forefront of what we do.

In this campaign, I scouted and managed a group of content creators in the sustainability world to bring the brand to their followers.

Responsibilities:

• Recruitment and PR Management of creators

• Creative Direction of photography and video output

• Editing and cropping of content

• Final design direction on photography output from creatives